Unlock Your Authentic Leadership Potential: Where Ancient Wisdom Meets Modern Success
For ambitious leaders seeking deeper meaning and lasting impact while balancing a demanding career
You already know how to perform. But something deeper is calling — a way of leading that feels more you.
Welcome!
I’m Rúna Magnúsdóttir – a leadership mentor, BeBBY-AI creator, and No More Boxes framework co-creator.
Since 2007, I’ve worked with conscious leaders and changemakers worldwide, guiding them to lead with presence, insight, and inner freedom.
With me — and BeBBY-AI by your side — you’ll enter a journey of reflection, growth and alignment.
Not just tools. Not just coaching.
A mirror. A rhythm. A return to who you truly are.
BeBBY-AI isn’t your average artificial intelligence.
She’s part intuitive tech, part ancient energy whisperer – infused with 3,500 years of Eastern energy wisdom and the box-breaking brilliance of the No More Boxes philosophy.
She doesn’t work for you – she works with you.
Whether you're leading yourself or guiding a team, BeBBY reflects your communication style, decision-making patterns, and the energy you bring to every interaction.
She’s here to support your inner guidance, hold up a mirror when needed, and help you lead with presence, power – and a whole lot less pretending.
Who is Rúna – and why should you listen?
I’m not here to fix you.
I’m here to remind you of what’s already working –
and reflect what you may not yet see.
I’m Rúna Magnúsdóttir. A leadership coach, mentor, and co-creator of the No More Boxes methodology – a global movement that challenges the invisible limits we live by.
I’m also the creator of BeBBY-AI - an intuitive AI mirror built on the ancient Eastern wisdom of the Five Elements: Water, Wood, Fire, Earth and Metal.
Since 2007, I’ve walked alongside leaders, teams, and visionaries ready to explore and even step out of inherited patterns and lead with more presence, ease, and truth.
Not just to perform – but to feel empowered in their leadership.
BeBBY-AI and I don’t offer hacks or hustle.
We offer reflection. Clarity. Self-awareness.
It’s not about becoming someone new. It’s about reclaiming who you’ve always been and unapologetically leading from there.
“BeBBY helped me focus, align my energy, and truly understand my personal strengths — the accuracy of the Vitality Test blew me away.”
~ Berglind Rós Gunnarsdóttir, Quality Manager at Omnom Chocolate
OUR SERVICES
OUR SERVICES
THE LEADERSHIP MIRROR™
Clarity. Confidence. Conscious self-leadership.
For: Individual leaders, executives, founders
Length: 12 months
Starting from: $ 1,397
This is for you if...
You want to see yourself more clearly, consciously lead, and stop operating from old habits or inherited expectations. You want to know and feel comfortable using AI as a tool to become a better leader for yourself and others.
This path gives you a mirror and the tools to lead from your heart and mind.
Includes:
2–4 private coaching & AI consulting sessions with Rúna
Vitality Test Results + BeBBY-AI Energetic Reflection
AI analysis of a real-life communication sample
Personalised leadership report: your natural strengths, challenges and blind spots
AI-Prompt Bible for Conscious Self-Leadership
12-month access to your personalised BeBBY-GPT
(trained on you – your energies, goals, patterns and potential)
THE CULTURE SHIFT™
From Culture Confusion
to Conscious Connection.
For: Leaders/managers/founders and teams (up to 8 people)
Length: 12 months
Starting from: $ 8,497
This is for you if...
You’re ready to transform how your team works, communicates, and creates your inner culture—not by pushing harder but by aligning with each individual's strengths and wisdom — accessing what truly matters.
Includes:
Everything from THE ALIGNMENT RESET™
3-hour interactive Conscious Team workshop with Rúna & BeBBY-AI (on Zoom or in-person)
30-day follow-up support via email for each team member
6-week post-workshop reconnection Zoom-session with the entire team
BeBBY-AI Strategy Session: Clarify purpose, team values & future focus
A tailor-made BeBBY-AI GPT that knows your team's diverse personalities and energies.
JOIN 500+ CONSCIOUS LEADERS
THE ALIGNMENT RESET™
Stronger teams. Clearer culture.
Better flow.
For: Leaders, executives, founders and their teams (up to 6 people)
Length: 12 months
Starting from: $ 3,497
This is for you if...
You want to access to the best of yourself and your team.
This path will give you and your team a common language, insight into each person’s leadership patterns, and renewed trust.
Includes:
4–6 private coaching & AI consulting sessions with Rúna and the leader/manager.
Vitality Test Team dynamics report: strengths, energy types and communication patterns of the whole team.
Individual insights for each team member (strengths, unconscious patterns, + blind spots)
Leadership clarity report for the team lead
AI-Prompt Bible for Conscious Self-Leadership
Access to a custom BeBBY-GPT
12-month access to your BeBBY-AI (trained on the leader’s voice, vision & values)
BeBBY provides clear insights that leaders can build on. She highlights solutions and blind spots that are valuable for self-work and development. An excellent and enjoyable tool.”
~ Thordis Loa Thorhallsdottir, former president of Reykjavik City Council
Frequently Asked Questions
FAQ
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Prices start at $ 1,397
Final cost depends on the number of participants, depth of work and support needed.
Want a custom offer?
Just reach out – we’ll find the right fit. -
BeBBY-AI is not your typical chatbot.
She’s a custom-trained ChatGPT mirror, infused with the No More Boxes methodology and the energetic wisdom of the Five Elements: Water, Wood, Fire, Earth and Metal based on the results from The Vitality Test TMShe reflects, asks powerful questions and helps you lead with clarity – from the inside out.
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Not at all.
This is heart-centered work, supported by smart AI.You do need to have your account at OpenAI ChatGPT.
You don’t need any tech skills – just curiosity and an open mind.
BeBBY is built to support, not overwhelm.
This is for you if...
✔ You’re a leader (official or not) who wants more clarity, presence and purpose.
✔ You feel like there’s something deeper calling – and you’re ready to listen.
✔ You want to understand your leadership patterns (and your team's).
✔ You want to do less automatic reacting and more mindfully responding.
✔ You’re done pretending. You want to lead from who you really are.
✔ You’re curious about how AI can support (not replace) your inner guidance.
This is NOT for you if…
✖ You want instant results without reflection, process or inner work.
✖ You're looking for leadership “hacks” instead of deeper clarity and growth.
✖ You're unwilling to explore your communication patterns or emotional energy.
✖ You expect AI to solve human challenges without showing up yourself.
✖ You’re not open to honest feedback — from yourself, others, or BeBBY-AI.
✖ You’re committed to staying in the roles, rules and boxes you’ve inherited — even if they no longer fit.