“Beyond Gender: The New Rules of Leadership offers a riveting departure from conventional leadership paradigms, steering us towards a future where leadership is defined by vision and diversity, not gender. With her exceptional insight, Rúna challenges leaders to break free from the gender matrix that has long dictated norms and to lead with authenticity and inclusivity. Each of the 20 chapters serve as stepping stones to redefining leadership success, blending vulnerability, humor, and practical wisdom. This book is more than a guide; it's an invitation to transform how we lead and empower others in an AI-enhanced world. Beyond Gender is an indispensable read for anyone ready to forge a path of impactful leadership in today's dynamic global landscape.”

~ Dr. Marshall Goldsmith is the Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There.

In a world where leadership is often confined within rigid gender norms, "Beyond Gender: The New Rules of Leadership" emerges as a visionary guide that breaks these boundaries. This empowering book, authored by Rúna Magnúsdóttir, a distinguished leader in the realms of personal branding and leadership, "Beyond Gender: The New Rules of Leadership" is not just a book; it's a reflection of its author's profound insights and groundbreaking vision. Rúna's expertise and influence in the field are undeniable, as recognized by her inclusion in the US Reporter's list of "15 Visionary Leaders Shaping the World," alongside renowned figures like Tony Robbins and Marshall Goldsmith.

This acknowledgement is a testament to Rúna's impactful work and commitment to fostering leadership that transcends traditional boundaries. Her book is a culmination of her years of experience, deep understanding of leadership dynamics, and passion for driving meaningful societal change.

Little insights into the 20 inspiring chapters.

Spanning 20 insightful chapters, the book embarks on a transformative journey, beginning with "Breaking Free from the Gender Matrix." It challenges readers to rethink leadership beyond traditional gender roles, offering a blueprint for unlocking one's true potential and leading with authenticity.

From "Peer Pressure from Beyond the Grave" to "Becoming the Torchbearer," each chapter delves into critical aspects of modern leadership. The book tackles topics like embracing vulnerability, navigating gender stereotypes, and redefining success beyond conventional metrics. It doesn't just address the external societal challenges; it encourages leaders to confront their internal barriers, inspiring a profound personal and professional transformation.

"Beyond Gender The New Rules of Leadership" is not just about theory; it's a practical guide filled with real-world wisdom, humour, and innovative strategies. Chapters such as "The Gender Blender" and "Unleashing the Power of Humour" offer fresh perspectives on leading beyond the social construct of masculine and feminine qualities and using humour as a leadership tool.

This book is a call to action for current and aspiring leaders, mentors, and change-makers. It urges them to step out of the gender box and lead in an inclusive, ethical, and impactful way. "Beyond Gender: The New Rules of Leadership" is set to be an essential resource for anyone looking to lead authentically, using AI effectively and inspire change in a world craving for leaders who are not just effective but genuinely transformative.

BOOK REVIEW

“I have been involved in marketing and running businesses my entire adult life, but I have never seen branding presented like Runa does. She takes branding to another level, the human, authentic level that speaks right to you. I warmly recommend her book, whether you are planning a business or already have one. It is easy to read, but forces you to think...”

~ Bitta R. Wiese
Norway

Book review

“This book is PRICELESS!

I enjoyed every chapter and read it all in one meal :)
She put's it all so simple that you can't go wrong.”

~ Erna
Iceland

TESTIMONIALS

GREAT FOR SELF-REFLECTION

“Why do we put ourselves in boxes!?! This book explores the answer to this question and helps you to open your eyes to a world of possibilities when you choose to live outside the boxes. I would recommend this book to anyone who is curious, adventurous and interested in opening a new world.”

~ Amazon vertified customer

TESTIMONIALS

“Runa Magnúsdóttir and Nicholas Haines encourage us to rethink the labels we give ourselves; I’m just a mum’, I’m not creative’, I’m unfit’, I’m quiet’, I’m responsible’ “When you raise your self-awareness, you build a world where you are accepted for who you are; where everyone has the freedom to be themselves, unlimited by classifications that don’t serve us.

Doing this has boosted my self-confidence. I feel I have explored who I am and what I stand for, and have become more fluid in other areas of my life”

~ PSYCHOLOGIES MAGAZINE UK - JULY 2019 EDITIONS